The brief
Create a distinctive brand identity for an exotic indoor plant business—one that could communicate expertise, natural beauty and a premium customer experience without relying on familiar garden-centre conventions.
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Brand Identity · Packaging2024
Plantz Aura
A refined identity rooted in nature and modern living.
Project overview.Selected work · 2024
Bringing nature into modern spaces.
Plantz Aura is a Kochi-based exotic indoor plant brand created for people who want to bring considered greenery into contemporary interiors. The identity balances the organic character of nature with a calm, premium visual language that feels equally at home across packaging, retail and digital touchpoints.
- Client
- Plantz Aura
- Services
- Brand Identity, Packaging
- Year
- 2024
- Location
- Kochi, Kerala, India
- Studio
- TheBlink Designs
From brief to outcome.01—03
Our response
We built the visual identity around the expressive structure of the monstera leaf, pairing an organic emblem with elegant typography and a restrained botanical palette. The system was then extended across packaging, stationery and environmental applications.
The outcome
A cohesive and recognisable identity that gives Plantz Aura a confident foundation for growth, making the brand feel calm, considered and memorable at every customer touchpoint.